Product Management in the Open - App Idea

Elevator Pitch

A mobile app that helps to find places that do you favourite meal or drink the best. Unlike existing products (Google Maps, TripAdvisor, Yelp), you see ratings for meals & drinks, as opposed to the whole place.

Choose what you're interested in Mockup

See places with ratings around you| Mockup

Get more info about place | Mockup

Product Vision Board

Additionally, I've created a Product Canvas that helps to define various aspects about the products - target groups, needs, etc. That's based on the blog post by Roman Pichler.

Vision: Help to find best things in town (brownies, coffee, wine, dry cleaners)

Target groups:

  • Visitors who come into town and search for the best wine
  • People about town who always want to know where the best coffee is


  • Finding the best thing around me right now
  • Finding the best thing (brownie, coffee) in town


  • Mobile app

  • Unlike other apps it allows searching places by a thing (brownie, coffee, wine)

  • When I search for ‘brownie’, I’ll see places list by the quality of brownies, not by the overall quality

  • Current products (Yelp, TripAdvisor, FourSquare) only show the overall rating

    • But what does it mean for a cafe to be rated 4 stars?
    • Does it mean that it’s got a 4 star coffee? Or a brownie? Or just a cozy interior?

Business Goals

  • Gain Product Management experience
  • Generate revenue
  • Sell it to the current incumbents (Yelp, Google, TripAdvisor, Facebook)
Mike Borozdin (Twitter)
15 October 2018

The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way. My personal thoughts tend to change, hence the articles in this blog might not provide an accurate reflection of my present standpoint.

© Mike Borozdin